I fell in love with these lovely little sparkly things ever since my days making crafts as a child.
A lifetime of embroidery, graphic design and surface manipulation lead me on a journey through my BA degree in textile design in Shenkar institute of design.
As my love for layers was given a new and more refined identity,
I found a new appreciation for these sequins that I felt like required more exploitation.
These sequins were used as a tool of expression, as a new technique for the application of textured surfaces as a patchwork.
After my degree,
I wanted more knowledge to expand my toolbelt and to learn the traditional way of applying embellishment through haute couture embroidery.
And so, off I went all the way to Williamsburg, Virginia, USA to take a HAND & LOCK 3 level workshop at the Williamsburg School of Needlework that delved into the traditional craft of tambour embroidery,
Which left me very much inspired once I had returned to my studio.
I started reanalyzing the sequins; their light and reflections.
I composed a mad dictionary of my entire sequin collection so that I could try to sort my stock by colors and types, and once that was done,
I began graphically analyzing and decomposing my findings into color palettes.
To me, sequins are a symbol of something that is made with industrial machines, but is applied by traditional means - which became a big base for my brand.
I was inspired by the way of thinking of Jeff Koons and Andy Warholl; pop-art, ready-made blown up things, inflated and maximized until their identity may not be recognized anymore and always done with much fun.